Marketing Automation & Analytics Dashboard
Unified marketing intelligence across 8 platforms in one dashboard.
A growth-stage startup was running campaigns across Google Ads, Meta, LinkedIn, email, and SMS — but had no unified view of performance. Marketing decisions were based on platform-specific dashboards that couldn't be compared, and attribution was impossible to track.
We built a unified marketing intelligence platform that pulls data from all 8 marketing channels, normalizes it into a common data model, and presents it in a single real-time dashboard. The system includes automated campaign performance alerts, budget pacing monitors, and a custom attribution model.
The marketing team identified $12,000/month in wasted ad spend within the first two weeks. Campaign ROI improved by 35% in the first quarter. The team reduced reporting time from 8 hours per week to 20 minutes.
The Challenge
Each marketing platform has a different data model, different attribution windows, and different definitions of key metrics. Building a unified view required not just API integrations but a thoughtful data normalization layer that could make cross-platform comparisons meaningful rather than misleading.
Our Approach
We designed a custom data warehouse schema that normalized all platform data into a consistent model — with standardized definitions for impressions, clicks, conversions, and cost. We then built automated ETL pipelines that pull fresh data every 15 minutes and a React dashboard with drill-down capabilities from portfolio level down to individual ad creative.
The Result
The first insight the dashboard surfaced was that their LinkedIn campaigns had a 4× higher cost-per-acquisition than their Google campaigns for the same audience segment. Reallocating budget based on this insight alone generated an additional $40,000 in attributed revenue in the following quarter.
We'd love to discuss how we can build a similar solution for your business.